The 22 Laws of Category Design by Category Pirates

Author:Category Pirates [Category Pirates]
Language: eng
Format: epub
Publisher: Nicolas Mather
Published: 0101-01-01T00:00:00+00:00

If companies don’t recognize they’re committing category neglect, they’re bound to experience category death. However, those who see and act on the mega shifts will sail into the sunset with their Category King position intact, more money, and the ability to make a difference in the world.

To avoid category death, you have to constantly innovate and create the future. One way to do that is to create a product or service that offers new and different value. That’s up next.

Part 3

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